Tag: Market Basket Analysis - Donata Petrelli

Donata Petrelli

Data Scientist in High Heels

Measuring the interest of a rule in Association Rules

By Posted on Posted in Data Analysis, Predictive AnalysisTagged Association Rules, Confidence, Correlation, Lift, Market Basket Analysis, Support

Measuring the interest of a rule in Association Rules
The importance of knowing the correlation between events in marketing strategies

Association Rules and the buying of socks

By Posted on Posted in Data AnalysisTagged Association Rules, Big Data, Confidence, Data Mining, Market Basket Analysis, Target Marketing

Association Rules and the buying of socks. When Data Mining is used for Target Marketing